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Great customer experiences
don't happen by chance.


They happen by design.

About

ABOUT

Andrew Richmond, Customer Experience (CX) coach and advisor, helps organisations unlock growth, efficiency, and trust by improving the experiences that matter most.

Walking the customer journey barefoot is more than revealing what it truly feels like to be your customer — it’s about gaining clarity on where experience genuinely shapes outcomes, and focusing effort where it counts.

My goal is to build internal capability that enables organisations to consistently turn customer-centric thinking into commercial value — whether by increasing customer lifetime value or reducing cost to serve.

My approach is grounded and practical, balancing customer needs with the commercial realities of the business.

>15

years CX experience

>10

industries

>20

speaking events

>75

CX projects

1

goal

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Services

SERVICES

Advisory

Providing clarity, focus, and commercial direction

Identifying which customer experiences genuinely shape outcomes — and which ones quietly drain effort, cost, and attention.

Through journey reviews, experience diagnostics, and leadership advisory, I help organisations focus on the changes that truly drives performance.

Development

Building internal capability,
not dependency

Building the internal capability to lead customer experience decisions independently and at pace.

 

Through tailored training, coaching, and facilitation, I equip leaders and teams to confidently and consistently turn customer-centric thinking into sustained action.

Speaking

Shifting thinking, not just inspiring it

Helping audiences connect the dots between customer experience, operational choices, and business performance.
 

Every talk combines energy, storytelling, and practical insight — designed to provoke discussion, reset assumptions, and create momentum for meaningful change.

CX PROJECTS

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TESTIMONIALS

Testimonials

Andrew not only helped us to design and implement an effective customer experience roadmap, but empowered and invigorated the entire company to become more customer centric. Without question, one of the best investments we have made as a company.

I found new ideas and methodologies that I could apply to the Customer Service department.

Luan de Vries, Beiersdorf

Gary Epstein, Intuit Quickbooks

GET IN TOUCH

Get in touch

+44 7887 351 854

andrew@barefootcx.com

+44 7887 351 854

28 City Road, London

EC1V 2NX, United Kingdom

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